It has been known for more than a year that the famous automotive company KIA will change its logo and slogan, but when the transition will be made was a question mark. The company clarified this issue. KIA new logo and slogan officially announced. Company in the new yearwill start using its new identity.
KIA new slogan ‘Action Inspiring’
Last year, Geneva Motor ShowAt some point, KIA showed that it would change the skin. One of the steps taken in this context is logo and slogan there was a change. Company; It will use the slogan ‘Inspiring Movement’ instead of the slogan ‘Power that Surprises’
KIA new logo as much as the slogan did not undergo a sharp change however, it has changed to a certain extent. In the previous logo of the company, the letters were separate from each other and more readable. In the new logo letters combined with each other and more emphasis has been placed on aesthetics. You can see the company’s new logo below.
It is not yet clear on which vehicle the new logo will be used. But February expected to receive the first orders in 2018 K7 Cadenza It is thought that the new logo and slogan can be seen on the model.
Behind these steps taken by the company lies the orientation towards ‘electric vehicles’ in their future plans. In the automobile industry in the transition to the electric age KIAreflects this transformation to brand identity.